Luis, affectionately nicknamed El Gallo Salvaje (The Wild Rooster), followed in his father Daniel’s footsteps into the coffee industry after spending several years working in the United States. Upon returning to Guatemala, he found support and motivation from the San Miguel company, drawing on the knowledge inherited from his father.
Specializing in producing exceptional Bourbon coffee from Antigua Guatemala, Luis earned his nickname, Gallo Salvaje, due to his image being featured in an overseas coffee roasting campaign, a title given to him by his friends.
Luis, affectionately nicknamed El Gallo Salvaje (The Wild Rooster), followed in his father Daniel’s footsteps into the coffee industry after spending several years working in the United States. Upon returning to Guatemala, he found support and motivation from the San Miguel company, drawing on the knowledge inherited from his father.
Specializing in producing exceptional Bourbon coffee from Antigua Guatemala, Luis earned his nickname, Gallo Salvaje, due to his image being featured in an overseas coffee roasting campaign, a title given to him by his friends.